Schema Markup Gaps · Wix · UK

Schema Markup Gaps: Wix Restaurants/Hospitality Audit

We analysed 20 UK restaurants/hospitality websites built on Wix. Here’s what we found — and the exact fixes you need.

Average UK Restaurants/Hospitality Score

31/100

on the Digital Visibility Scale

Based on 20 real UK sites

The Problem

You're running a Wix site for a Restaurants/Hospitality business. Your food is excellent, your reviews are strong, and your website looks good — but when someone asks ChatGPT, Perplexity, or Google's AI Overview to recommend restaurants in your area, you're nowhere to be found. This isn't bad luck. It's a technical gap that affects the vast majority of hospitality sites built on Wix. We audited 20 UK restaurant and hospitality businesses running on Wix, and 71% had no LocalBusiness or Organisation schema — the behind-the-scenes code that tells AI systems who you are, where you are, and what you serve. Without it, AI simply doesn't recognise your business as a real, credible option to recommend. Your site is essentially invisible to the fastest-growing search channels in the UK.

What We Found

The 3 most common failures across 20 UK restaurants/hospitality sites on Wix.

No Organization or LocalBusiness schema
Critical

Google and AI search engines cannot reliably identify your business type, name, or location.

71% affected
No FAQPage schema on service pages
High

FAQ schema dramatically increases chances of appearing in AI Overviews and Google's People Also Ask.

63% affected
Product/Service schema absent
Medium

Without schema, AI search cannot surface your specific services in response to user queries.

58% affected

The Fix for Wix

The single most impactful fix you can make today is adding LocalBusiness schema to your Wix site. This is the structured data that tells search engines and AI platforms your business name, address, phone number, cuisine type, opening hours, and price range — all in a format they can instantly read.

Wix doesn't generate this automatically for most hospitality sites. Here's how to add it yourself:

1. Go to your Wix Dashboard and click **Settings** in the left-hand menu. 2. Select **Custom Code** (you'll need a Premium plan for this). 3. Click **Add Custom Code** in the "Head" section. 4. Paste your LocalBusiness schema markup (in JSON-LD format — free generators like Merkle's Schema Markup Generator can build this for you in minutes). 5. Set it to load on **All Pages**, then hit **Apply**.

Make sure your schema includes your full trading name, street address, post code, phone number, cuisine type, opening hours, and a link to your menu. These are the exact details AI systems pull when deciding which restaurants to recommend.

The second fix addresses the 63% of sites we found with no FAQPage schema on key pages. If you have a page answering common questions — about allergens, private dining, group bookings — wrapping those in FAQ schema makes them directly quotable by AI tools. You can add this using the same Custom Code method above, targeting the specific page URL rather than all pages.

Code
// Wix: Settings → SEO → Schema Markup (Wix Business Manager)
// Or add via Velo (Wix's dev platform):
// Page Code → Add to <head>
const schema = {
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "url": "https://yoursite.co.uk",
  "addressCountry": "GB"
};
$w.onReady(function() {
  // Wix Velo: inject via wix-seo module
  import wixSeo from 'wix-seo';
  wixSeo.setStructuredData([schema]);
});

Why This Matters for Restaurants/Hospitality

Restaurants and hospitality businesses depend on being discovered at the exact moment someone is hungry, planning, or booking. That moment is increasingly happening inside AI tools rather than traditional Google search. When a potential customer asks ChatGPT "what are the best Italian restaurants in Manchester for a birthday dinner," it pulls answers from sites with clear, structured data — not just good reviews. If your site lacks the right schema, you won't appear in that answer, no matter how many five-star Google reviews you have. With our audit showing an average Digital Visibility Score of just 31 out of 100 across UK hospitality sites on Wix, most businesses in your sector are currently failing this test. Your competitors are starting to optimise for AI search. The window to get ahead is now.

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Schema Markup Gaps: Wix Restaurants/Hospitality Audit | seoandgeo.co.uk