Quick Verdict
Moz Pro is a well-established SEO platform with strong domain authority metrics, site auditing, and rank tracking. seoandgeo is a one-off combined SEO + GEO audit built for UK small businesses — with platform-specific recommendations, AI visibility analysis, and no monthly subscription.
Citation capsule: Moz Pro Starter plan costs $99/month. Its Domain Authority (DA) metric, while widely used as a reference point, is Moz's own proprietary metric and is not used by Google as a ranking factor. Source: Moz pricing page, 2026; Google's official statements on ranking factors.
Feature Comparison
| Feature | seoandgeo | Moz Pro |
|---|---|---|
| Combined SEO + GEO audit | ✅ Integrated | ❌ SEO only |
| AI / GEO visibility scoring | ✅ Core feature | ❌ Not available |
| Platform-specific advice | ✅ CMS-tailored | ❌ Generic |
| UK SME focus | ✅ Yes | ❌ Global tool |
| Pricing | ✅ £49–£197 one-time | ❌ $99–$599/month |
| Free re-audit | ✅ 90-day included | ❌ N/A |
| Domain Authority metric | ❌ Not included | ✅ Moz DA (proprietary) |
| Keyword research | ❌ Not included | ✅ Full keyword explorer |
| Local SEO tools | ⚠️ Audit flags local issues | ✅ Moz Local (add-on) |
| Technical crawl | ✅ 200+ checks | ✅ Moz Pro Site Audit |
Where Moz Wins
Moz Pro's keyword research tools and Domain Authority metric are widely used reference points across the SEO industry. Its Link Explorer has a substantial backlink database, and Moz Local offers a dedicated local SEO product for businesses that need citation management across directories. For SEO teams who think in Moz DA terms and need ongoing keyword and backlink reporting, it's a familiar, capable platform.
Where seoandgeo Wins
1. GEO and AI visibility. Moz Pro has no AI search visibility analysis. In 2026, with ChatGPT driving 17% of global search queries, a platform that ignores AI visibility is giving you an incomplete picture of how customers find you online.
2. Pricing model. Moz Pro Starter at $99/month adds up to $1,188/year. seoandgeo's Professional audit at £197 delivers a more thorough site-specific analysis for a fraction of the annual cost — with a free 90-day re-audit included.
3. Platform-specific recommendations. Moz identifies issues but doesn't tell you how to fix them on your specific CMS. seoandgeo tailors every recommendation to your platform — whether you're on WordPress, Shopify, Wix, Squarespace, or Webflow.
4. Built for UK SMEs. Moz's benchmarks and case studies skew US-market. seoandgeo is built specifically for UK small businesses — with UK-relevant pricing, benchmarks, and platform prevalence in mind.
Who Should Use Each
Choose seoandgeo if:
- You're a UK small business owner wanting a thorough one-off audit
- You need GEO and AI visibility analysis alongside traditional SEO
- You want platform-specific fixes without a monthly subscription
Choose Moz Pro if:
- You need ongoing keyword tracking and backlink monitoring
- Domain Authority is part of your reporting or outreach workflow
- You're managing local SEO with Moz Local's citation management
Frequently Asked Questions
Does Domain Authority (DA) affect Google rankings?
No. Google does not use Moz's Domain Authority as a ranking factor. DA is Moz's own proprietary metric that attempts to predict ranking potential based on backlink profiles. It's a useful internal benchmark for comparing sites, but it has no direct relationship to Google's actual ranking algorithms or AI search visibility.
Does Moz Pro include GEO or AI search analysis?
As of April 2026, Moz Pro does not include GEO analysis, AI crawler access checking, or visibility scoring for ChatGPT, Google AI Overviews, or Perplexity. Its site audit covers traditional technical SEO factors. seoandgeo is built to fill this gap for UK small businesses.
How does seoandgeo's one-off pricing compare to Moz Pro long-term?
Moz Pro Starter costs $99/month — approximately £1,200/year. seoandgeo's full Professional audit (£197) includes a free 90-day re-audit and delivers deeper AI visibility analysis for less than two months of Moz Pro's entry plan. For businesses that need one thorough annual audit rather than continuous monitoring, the value comparison is clear.
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See how your site scores across 200+ SEO and GEO checks — including AI search visibility that Moz doesn't cover.